About us
The IZIART project was born primarily out of love for nature and everything that surrounds us. At the origins of the creation stands photographer and traveler Ivan Zaitsev — the author of the project idea, the person directly involved in the creation of content and
his wife Daria Zaitseva — the ideological inspirer and the person thanks to whom the brand is actively developing.
Main idea
The project is aimed at creating author’s video and photo content, namely:
— Creating your own photo and video content. Ivan Zaitsev and the IZIART Team travel around the world, participate in various expeditions, shoot nature, architecture, through the prism of the project author’s vision, creating unique photo and video materials.
— Creation and transmission through photo and video materials of the cultural code (DNA) of natural objects, tourist places, cities, companies with history (hotels, restaurants, factories, etc.). The IZIART team headed by the author conduct a deep analysis of the object of study, study its history, penetrate into its DNA and on the basis of the obtained information form a cultural code through the author’s vision and unique inner perception of the world. The finished product is photos (including those printed on photo paper), photo book with a story, video production, short movie. When printing photos in any form, only high-quality, premium materials are used.
Name decoding
Why IZIART?
First of all, the name of the project encrypts the full name of the founder — Ivan Zaitsev Igorevich.
Real art is born out of lightness. In Russian the name of the project reads as “IZIART”, in turn the word “IZI (easy)” in English means simplicity, ease and ease. It is with this inner state that our visuals are created.
Mission
To inspire people through visuals to love our beautiful Planet. To give everyone the opportunity to immerse themselves in the artistic worlds we create.
To inspire people through visuals to love our beautiful Planet. To give everyone the opportunity to immerse themselves in the artistic worlds we create.
Values
Our priority is not just to make reportage photos and videos, but to convey the unique DNA — the soul of a place/company through the author’s vision.
We put a part of ourselves into our work. In symbiotic interaction with our customers we create a unique product that undoubtedly distinguishes the project from all others, contributing to the solution of business tasks set by the customer.
Our advantages
— We create content to develop your business and solve business problems related to company promotion and brand recognition.
— We offer content in which your company, product or idea is organically integrated into a natural and familiar environment for the viewer.
— Content is author’s content, i.e. it is made by the author of our project, under his direct supervision, which gives the final product artistry, individuality, creative basis.
